Key location fundamentals to assess include proximity to established or emerging employment hubs, quality and trajectory of road and transit connectivity, and the presence or planned development of social infrastructure like schools, hospitals and retail.

It is also worth researching the pace and scale of approved development in the area — a location with substantial ongoing infrastructure investment generally has stronger long-term fundamentals than one with limited planned development.

Combining desk research with an actual site visit, ideally at different times, gives a more complete picture than relying on marketing material alone.